How To Use Analytics To Improve Your Website’s Performance And Measure Profits
Analytics is crucial to the success of any online business. It gives data about how visitors browse, when they arrive at your website, how long they spend on the site and what keywords they used to get there. It enables you to deliver customised advertising and tailored content to each of these visitors. Analytics has revolutionised how businesses and marketers look at their customers and the products and services that they provide. Its popularity is growing because its benefits are not just cost effective but also very fast and easy to use. The three main components that define an analytics package are:
There are many ways to gather analytics data, but the preferred method is to integrate analytics with a website. You can either write the code to add the analytics component to your website (although this is rarely needed) or have the analytics embedded within the pages themselves. This way you don’t need to manually key in each visitor information. The biggest drawback of this approach is that you must ensure that your analytics and AdSense accounts are set up in the same way. If not, then the information supplied by the analytics will not match the information provided by your AdSense account. A common example of this is when a user inserts a URL address into the address bar of a web page, rather than clicking on a link or entering a “keyword” like “buy pet supplies” the browser automatically converts the string of characters into a keyword.
Conversion tracking is another important component of an analytics package. Conversion tracking provides you with data about which visitors are actually making purchases from your site. This enables you to segment visitors into different groups such as those searching for particular products or services, those that may be making a purchase but not shopping, and those that are “just browsing.” You can then improve your website by targeting your advertisement more specifically to bring in more revenues. Conversion rates help you understand which of your advertisements or text and image selections are appealing to your audience.
The success of your advertising relies in being able to attract visitors who have a genuine interest in your products or services. Your analytics system should track all aspects of your website’s traffic including but not limited to: page rank, how long a visitor stays on your site, where they go after leaving, how many times a visitor clicks on an ad, and many other factors. Because these metrics are so important, you should only rely on traffic sources from sites with high page rankings and trusted advertisers. Sites that rely on untrustworthy traffic sources or that use black hat techniques to boost their traffic may only be using these tactics to manipulate you or steal your traffic.
Your website should contain plenty of rich, informative content that is easy for a visitor to follow. A visitor who clicks on an ad and proceeds to the next website will likely be more likely to become a customer. Good conversion rates come from visitors who know what they want, what they need, and how to get it. If your website contains too much information or offers too many things to a visitor, they are more likely to leave.
Good conversion rates will help you determine where to target your advertisements. If you’re paying for each click, but see very low conversion rates, you may want to reconsider your product offerings or split test. Split testing different advertisements against each other can reveal you which ones are more likely to draw a crowd. You can also test different layouts on your site to determine which one converts better.
Visitors and customers should be kept separate. Some websites automatically associate a name with a URL. They don’t consider this necessary because they believe that once a visitor comes to their site, they should know who sent them there. However, this can cause problems if the URL that the site generates is different from the one that visitors type into their web browsers. In addition, visitors may have trouble remembering the URL’s or confusing it with another site. Make sure that you take the necessary steps to keep these two separate by building in a way for your visitors to get more information about your website and why it exists.
Analytics isn’t only used to improve your website’s functionality. By tracking and analyzing how visitors use your site, you’ll gain valuable insight into what your visitors want. This information can then be implemented to increase conversion rates and to improve website profitability. analytics allows you to identify customer demographics and find out what works and what doesn’t when it comes to bringing people to your website. Using analytics, you can increase conversion rates on your website and increase profits.